We are located on Soquel Ave. serving Santa Cruz county and beyond. 

1414 Soquel Ave., Suite 216, Santa Cruz, CA 95060

 We believe that health care should revolve around decisions that patients make between themselves and their doctor, not what the third party providers or the fee-for-service model dictates because of cost, time, or convenience. We believe that medical decision making should be evidence-based, in the context of the patient, their family, and their community, without the interference of outside interests. Our model allows more time to get to know you, which we believe is critical to developing relationships and making appropriate decisions for wellness, medical care, and chronic care management. 

 Yes! Same-day appointments are available for members.  

In essence, direct primary care (DPC) reimagines healthcare by returning to a more traditional approach. Moving away from the complexities of the fee-for-service system, with its copays and visit charges, DPC employs a membership model. This shift aims to decrease wait times, lower healthcare costs and burdens, and foster a meaningful relationship with your personal physician through both in-office and virtual interactions. Ultimately, DPC offers a streamlined path to accessing the care you require, precisely when you need it.

Direct primary care (DPC) delivers concierge-level benefits like better access and unhurried appointments, but it differs from traditional concierge care by not charging insurance per visit and often avoiding high annual cash fees.

We understand the immense value of readily available access to your personal physician. This direct line of communication allows for swift resolution of questions and concerns by someone familiar with your health history, potentially preventing costly and stressful emergency department visits, hospitalizations, or the need to self-diagnose online. Our care philosophy emphasizes proactive wellness, and we strive to be your dedicated partner in achieving overall well-being and preventative health. This accessibility includes unlimited virtual visits, text messaging, and email, in addition to in-person appointments, all within your predictable monthly fee. The absence of co-pays and our flexible scheduling translate to a simplified and unrushed appointment experience, unlike the constraints of the traditional model. Consequently, those with high deductibles or without insurance can especially benefit from the direct primary care approach.

 Our physician is available for after-hours care by phone and in-person if an issue cannot wait for the  next business day. 

 We offer you unlimited access to your doctor, but payment for other services is your responsibility. Your doctor can however prescribe lab tests, radiology tests, and specialty consultations. 

 Your provider is available to you via phone call, messaging, or video chat. 

 The monthly membership covers unrestricted, transparent, open access to your physician. We're just a call away. There is no one between you and your doctor. We are the ones that answer the phone, not an answering service. How cool is that? 

 No, our care is based on our monthly fee structure. No billing of insurers or third parties is undertaken, which allows us the freedom in our business model to provide the kind of care that we believe will make the difference in quality, patient satisfaction, and cost. With the reduction in paperwork for us, it allows us to focus on care, which improves provider satisfaction as well, and allows us to do the work we were trained to do. 

 Yes, you do. While we believe that better access to care and a better relationship with your physician lessens the need for specialty services, we believe it is important to have coverage for complex conditions, procedures, imaging, emergency visits and hospitalizations. Plans that work best with our model include catastrophic plans, high deductible plans, and PPO plans and cost-sharing organizations.  

 Yes! We now accept Medicare patients, but keep in mind, we do not bill Medicare or your Medicare supplement plans. 

 Situations change, we get it. Not a problem at all. We just ask you give us 30 days notice so we can tie up any loose ends and give you a chance to find another doctor. No hard feelings whatsoever.