We are located on Soquel Ave. serving Santa Cruz county and beyond. 

1414 Soquel Ave., Suite 216, Santa Cruz, CA 95060

 We believe that health care should revolve around decisions that patients make between themselves and their doctor, not what the third party providers or the fee-for-service model dictates because of cost, time, or convenience. We believe that medical decision making should be evidence-based, in the context of the patient, their family, and their community, without the interference of outside interests. Our model allows more time to get to know you, which we believe is critical to developing relationships and making appropriate decisions for wellness, medical care, and chronic care management. 

 Yes! Same-day appointments are available for members.  

Simply put, DPC is a return to medicine the way it used to be. Instead of the fee-for-service model, where you may be charged copays and expensive office visit charges, direct primary care uses a membership model to cut down on wait times, reduce the cost and burden of health care, and allow you to spend time and build a relationship with YOUR doctor, both in person and virtually. It’s a simpler approach to care, so that you can get what you need, when you need it. 

While direct primary care (DPC) provides concierge-level care (better access to your doctor and less rushed visits when you see them), DPC does not charge insurance for each visit, for access to the doctor. Alternatively, concierge care charges your insurance on top of  fees can that can be thousands of dollars per year.  

 We believe that access to your doctor is invaluable, especially for questions that could be simply answered or addressed by someone who knows you, preventing a visit to the emergency department or hospital or a search on Dr. Google. We do however design care around "wellness" and want to become your partner in an overall wellness and and prevention care plan. Access to care includes virtual visits, texting, emailing in addition to in-person visits. Virtual care is provided on an unlimited basis and included in the monthly fee. Because you will not be burdened with co-pays, and with our accessible schedules, the appointment process is streamlined and not rushed as it is in the current model. Individuals with high deductibles or who are uninsured especially can benefit from  a direct primary care practice.  

 Our physician is available for after-hours care by phone and in-person if an issue cannot wait for the  next business day. 

 We offer you unlimited access to your doctor, but payment for other services is your responsibility. Your doctor can however prescribe lab tests, radiology tests, and specialty consultations. 

 Your provider is available to you via phone call, messaging, or video chat. 

 The monthly membership covers unrestricted, transparent, open access to your physician. We're just a call away. There is no one between you and your doctor. We are the ones that answer the phone, not an answering service. How cool is that? 

 No, our care is based on our monthly fee structure. No billing of insurers or third parties is undertaken, which allows us the freedom in our business model to provide the kind of care that we believe will make the difference in quality, patient satisfaction, and cost. With the reduction in paperwork for us, it allows us to focus on care, which improves provider satisfaction as well, and allows us to do the work we were trained to do. 

 Yes, you do. While we believe that better access to care and a better relationship with your physician lessens the need for specialty services, we believe it is important to have coverage for complex conditions, procedures, imaging, emergency visits and hospitalizations. Plans that work best with our model include catastrophic plans, high deductible plans, and PPO plans and cost-sharing organizations.  

 Yes! We now accept Medicare patients, but keep in mind, we do not bill Medicare or your Medicare supplement plans. 

 Situations change, we get it. Not a problem at all. We just ask you give us 30 days notice so we can tie up any loose ends and give you a chance to find another doctor. No hard feelings whatsoever.